Toyota to Go All-Hybrid by 2020?
By Kevin Massy
May 16, 2007

Few people can deny that Toyota's early adoption of hybrid technology has been a stroke of PR genius, giving the world's largest car maker and the producer of such Leviathans as the Sequoia and the Tundra plenty of positive press as well as a green image wherever it goes. (Last year, I even heard Bob Lutz, GM's chairman and product development guru, pay grudging homage to the strategy.)

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